How to Execute a Digital Strategy to Support Changing Expectations

On-Demand Webinar

It’s no secret that financial services organizations are on a digital transformation journey. With increasing tech- savvy members and a growing millennial community, today it seems that everyone is seeking a better digital experience.

But one channel does not support all - so how do you balance the needs of your different demographics? Join Jay Reed, CIO of Service 1st Credit Union, as he shares his CU’s approach to supporting the changing needs of different member groups, from baby-boomers to millennials. Christopher Danvers, Vice President Payments and Digital Services from American Airlines Credit Union will then share his organization’s approach to digital strategy, plus lessons learned on enhancing the mobile channel.

In this on-demand webinar we will discuss:

  • The challenges driven by a new technology landscape and changing expectations
  • How Service 1st Credit Union defined digital projects based on different demographics
  • How American Airlines Credit Union designed, implemented, and realized benefits of their mobile strategy
  • Top 5 considerations to help balance technology and service in your market

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Webinar Panelists

Christopher Danvers, PMP®
Vice President Payments & Digital Services
American Airlines Federal Credit Union

Jay Reed, CCE
Service 1st Federal Credit Union

Chris Palmer
Vice President, Product Vision & Strategy