Marketer's Journey to Successful Analytics Practice

On-Demand Webinar

Would you like to achieve what many credit unions struggle with - move from guesswork to science and roll out successful member insights-driven campaigns?

Learn how from your successful peers in a practical webinar run by, a credit union analytics community.

Watch Adam Thome, the Member Insights Manager from Affinity Credit Union, as he describes his team’s journey to data-driven marketing and talks about their successes and future plans.

In this on-demand webinar we will discuss:

  • Generate insights quickly, on-demand, and save time
  • Consolidate data from multiple sources for a holistic view of the member
  • Segment the audience using data that’s vital to grow share of wallet
  • Build successful multi-channel product campaigns
  • Create a true 1x1 experience for members with insights derived from data

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Webinar Panelists

Adam Thome
Member Insights Manager
Affinity Credit Union

Chris Palmer
Vice President, Product Vision & Strategy